Design Monday - Typography and Fonts

Posted in Design

Design Monday - Typography and Fonts

With a love for design, and finding ways to relax after work on a Monday, LUXYCLAD® is excited to bring you "Design Monday" - weekly blog posts that highlight or feature something interesting, focused around the subject of "design." 


Typography is everywhere in our day-to-day life, telling us where to go, and what to do. There's text messages, signage, numbers on busses and trains - that all in some way, influence the traffic of our lives. 

To some, this attention to detail - fonts - and how they interact with our life, may be insignificant; not everyone sees things in the same way, and we understand that! So for those who are learning about fonts as a new topic, and have a general interest, this post is for you! 

Follow along to learn more about the components that make fonts what they are. You may learn about which kinds you like for future use, or you may find new insight to some existing fonts that you see everyday.


What is typography?
It's the way in which we stylistically arrange type, and send it to print.

Union Station Fonts.
Photo the the right, by Joe Clark.


What's a font and what's a typeface?
Fonts are like a family name, and type-faces are like the individual pieces that make up the family.  

For example:
Helvetica is a font.
Heletiva bold - Helvetica Light - Helvetica Regular - Helvetica Oblique   
Those are all typefaces of the Helvetica font.

The font is the overall classification, the typeface is the delivery.
Each one says something different, and can be used for different purposes.
Bold makes a statement. Light is airy. 

Fonts and typefaces example for Helvetica.


What's serif, and what's sans serif?
Serif fonts have decorative little "kickstands" in their design.

Serif vs. Non Serif Fonts for Luxyclad.

Serif fonts are commonly found on printed documents like diplomas or newspapers, where sans-serif fonts are common-place online, like the font used in this post right now.

Serif fonts are found in a lot of books, and have this sort of "historic" traditional feel to them.
Sans serif fonts are modern, and appeal to many contemporary audiences.

To learn more, view this blog here. They do a great job at explaining the details.


What are script fonts?
Script fonts look like handwriting. They're usually fonts that look flowy, having a connection from the first letter to the next. 

A lot of wedding photographers use this kind of text in their logos, and a lot of wedding invitations that get sent to print use this kind of font.

Script font examples.


What are decorative fonts?
Decorative, display, novelty - all of these are classifications, which really mean the same thing. These fonts are those unique "one offs" that don't entirely work as full body text, but work to make a quick statement. 

Decorative font examples for the Luxyclad blog.


With these classifications in mind, its easier to see fonts in a different way.
There's just too much on this topic to get into - hierarchy of importance, headings, sub headings, body text, categories, spacing and arrangement, etc. that one cannot simply sum it all into one blog post.

If you find this topic interesting however, try watching this documentary to called Helvetica, from 2007. For its time it was really groundbreaking, because people didn't really see design through this particular lens, especially a documentary that's main focus is a font! 

Happy Monday from the LUXYCLAD® team, and enjoy the trailer below!


Call us today to learn more.